Pryor was born in Farnborough in 1945, to Mark Pryor, Fellow of Trinity College, Cambridge, and Sophie Raverat, daughter of Jacques Raverat and his wife Gwen (née Darwin) (granddaughter of Charles Darwin). William Pryor became a beat poet, dadaist and heroin addict under the influence of Alexander Trocchi. In 1975 he became a serial entrepreneur, starting the Airlift Book Company and The Green Catalogue. In 2002 he wrote a memoir of his addictions: The Survival of the Coolest which was published the following year and is currently being developed into a feature film.
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