Upmarket (or high-end) commodities are products, services or real estate targeted at high-income consumers. Examples of products would include items from Mercedes-Benz, Hammacher-Schlemmer, and Chanel. Upmarket real estate communities include Hampstead, London, England, Greenwich, Connecticut, Carmel-by-the-Sea, California, Hillsborough, California, Irvine, California, Potomac, Maryland, Buckhead, and the Upper East Side of Manhattan. There is an entire field of literature directed at the branding of upmarket goods.^[1]

Examples of upmarket goods

Clothing, cologne, chocolates and consumer electronics are examples of classes of goods that are commonly brand-segregated to yield upmarket branding. Luxury automobiles are frequently dubbed as upmarket or upscale. There are also upmarket newspapers which are newspapers which are produced to appeal to high income individuals. Upmarket newspapers may focus less on tabloid journalism, with the intention of reporting more faithful news and advertising of high-end goods and real estate.

A "high end" restaurant would include purveyors such as The Palm, Ruth's Chris Steakhouse, Maxim's de Paris and The Fat Duck restaurant in the United Kingdom.

A high-end device is a device beyond the normal state of technology. It is often very expensive, but does its job as a rule in a more excellent way than a standard solution. An internationally known high-end antenna was the Warsaw Radio Mast.

Abercrombie and Fitch is an example of a clothing upmarket store.

See also

• Destination hotel
• Downmarket
• Middle-market
• Over-consumption
• Low-end market

References

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