A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.

Examples of famous movie/television taglines are:

• Be afraid. Be very afraid. ? The Fly^[1]
• In space no one can hear you scream. ? Alien^[2][3]
• Just when you thought it was safe to go back in the water... ? Jaws 2^[1]
• A long time ago in a galaxy far, far away... ? Star Wars^[4]
• Love means never having to say you're sorry ? Love Story^[5][6][7]
• To boldly go where no man has gone before ? Star Trek^[8]
• The truth is out there. ? The X-Files^[9]

See also

• Advertising slogan
• Premise (film)
• Signature block

References

External links

• Movie Tagline Quiz

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