Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site. Webmasters use this method to build up a community of returning visitors to a website.

Examples of sticky content include the following: Chat room, Online forum, Webmail, Internet games, Weather, News, Horoscopes, and much more.

Sticky content is also sometimes called sticky tools or sticky gear. Websites featuring sticky content are often referred to as sticky sites.