Rooh Afza (Urdu: ??? ????, Hindi: ??? ??????) is a popular concentrated sharbat invented by Hakeem Abdul Majeed and manufactured by the companies he founded, Hamdard (Wakf) Laboratories, India and Hamdard (Waqf) Laboratories, Pakistan, since 1907. It is also made in Bangladesh by Hamdard Laboratories (WAQF) Bangladesh.For over a decade in Bangladesh the first advertisement showed after the Azaan on National TV is of Rooh Afza.
Rooh Afza is said to be a great alternative for chocolate milk. It is often mixed with milk and ice. Sometimes people make it with ice cream,7up,and Coke. Rooh Afza is traditionally made in preparation for breaking the fast during Ramadan, the holy month of fasting for Muslims.