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Quizno's
Quiznos is a fast-food sandwich franchise that specializes in toasted submarine sandwiches. As of 2005, it is the second-largest submarine sandwich shop chain in North America, passing the older and slower-growing Blimpie, though still a fraction of the size of Subway. There are over 5,000 shops located in the United States, over 300 in Canada, and 100 more scattered in 20 other countries including the United Kingdom, Romania, Australia, Ireland, Iceland, Aruba, Cayman Islands, Costa Rica, Puerto Rico, Colombia, Turkey, South Korea, Guatemala, El Salvador, Guam and Panama. In 2002, Wendy's Supa Sundaes acquired the rights to the brand for franchises in Australia (and later, New Zealand) but were unsuccessful in launching the chain in either country. Quiznos no longer operates in either country. All of Quiznos' sandwiches are served toasted, although they will be served untoasted at the customer's request. The best selling subs are the Classic Italian, the Mesquite Chicken with Bacon, the Prime Rib Cheesesteak, the Chicken Carbonara, and the Turkey, Ranch and Swiss sub. While Quiznos did not originate the toasted sub, their rapid success is thought to have led to other chains following suit. Subway began offering toasted subs in 2004; Boston Market began toasting their sandwiches in 2005, and Blimpie began offering toasted subs in 2006.
Advertising
Typical Quiznos franchise Quiznos ads in Canada have featured hockey commentator Don Cherry. In 2005, Quiznos launched a series of ads featuring Baby Bob; Bob originated as an Internet blog phenomenon, but was also attached to a short-lived CBS TV series. In the new commercials, Bob is voiced by Ken Hudson Campbell. Quiznos has also been known to take advantage of underground advertising phenomena in localized areas. For example, they were one of the first advertisers to put ads on the back of famous San Francisco eccentric and alien protester Frank Chu's sign. In June 2006, Quiznos revealed their new slogan: "Eat Up." Nationally the subs feature a Quiznos sub with digital steam emanating from it with the slogan, "Mmmm... toasty," spoken as "Mm mm mm mm mm... toasty." This slogan, the aforementioned one, and a newer one, "Love what you eat." are used interchangeably. Actor Michael Clarke Duncan currently provides the voiceover for all Quiznos commercials. On September 18, 2006, Quiznos launched the most aggressive advertising campaign aimed at Subway. Dubbed the Prime Rib Cheesesteak Challenge, customers are challenged to compare the brand new Prime Rib Cheesesteak against Subway's Cheesesteak sandwich. The claim is that the Prime Rib Cheesesteak has twice the meat of Subway's Cheesesteak. If the customers are not satisfied, then they can fill out a form, mail the form along with their receipt, and they will receive a coupon for a free sandwich. One of said commercials features a woman saying '"It's not lacking any meat, and that's what real women need." In more recent advertisements, Quiznos is shown competing with the fictional ?Wrong Way? restaurant whose logo, name and toaster look similar to Subway's. In Fall 2007, Quiznos unveiled "Sammies", small flatbread sandwiches available for $2.http://www.quiznos.com/menu/sammies.aspx After Subway's latest marketing promotion of $5 foot long sandwiches, Quiznos began matching the promotion. In May 2008, Quiznos is offering Large Deli Sandwiches (Deli Favorite varieties) for the same price. Quiznos large sandwiches are only eleven inches, but they have more meat than the Subway footlong. Coca-Cola used to be the primary drink supplier for Quiznos, until 2006 when Coke ended up providing drinks to Subway. This resulted in Quiznos making a deal for drinks with Pepsi. History
Quiznos turkey sandwich. The new owners changed to name to Quiznos and began a franchising arm. A University of Colorado student, Rick Schaden, happened by while visiting the State Capital and was so impressed that he bought a Quiznos franchise for Boulder. Soon after Rick and his father purchased the small operation and created the master expansion plan for what was to become one of the largest sandwich chains in America. Quiznos is currently a privately held Limited Liability Company. Chairman Rick Schaden and his family control the company. ControversyAlleged unfair treatment of franchiseesQuiznos has been the target of several lawsuits related to its treatment of franchisees. A New Jersey lawsuit relates to the $25,000.00 in licensing fees Quiznos charges its franchisees. The lawsuit contends that Quiznos often collects and pockets this fee without fulfilling its obligation to find store locations. A Wisconsin lawsuit complains that Quiznos licensing agreements compel franchisees to buy all their supplies -- from sandwich meat to paper towels -- from Quiznos-owned vendors that charge higher prices than those of independent suppliers. The corporation receives millions of dollars in rebates from these vendors.[1] Suicide of a franchise ownerOn November 27, 2006, Bhupinder Baber, the franchise owner of two Long Beach, CA Quiznos, committed suicide by shooting himself in the stomach three times while inside the bathroom of a Quiznos located in Whittier, CA. Baber had been in a long legal battle with the company after suing it for opening new stores too close to his own locations.[1][2] Quiznos had retaliated by terminating Baber's franchises and suing him on two separate occasions.[3] In a two page suicide note found on Baber's body, he accused Quiznos of mistreating franchise owners like him, contributing to a rapid decline in his physical and mental health. "Quiznos has killed me. Destroyed my life. Destroyed my family life for the past seven years," Baber wrote in the note.[4] A group of critical Quiznos franchisees, known as The Toasted Subs Franchisee Association, posted the note on their website http://www.toastedsubs.info intending to raise funds for the Baber family. Quiznos, stating that the group was defaming the company, responded by terminating the contracts of eight franchise owners belonging to the group. These franchisees in turn filed an injunction on December 15, 2006 in the District Court of Colorado against Quiznos which is currently pending.[5] Bad publicityIn June 2004, the Quiznos at Downtown Crossing, Boston, Massachusetts, was at the center of a hepatitis scare.[6] Quiznos received some unusual publicity beginning in February 2005 when the Seattle Times broke the story of Dawna Lentz, a manager of a shop located in a strip mall in North Seattle, Washington. A month after the shop opened, the managing partner left, leaving an absentee owner in charge. He stopped putting money into the shop, and soon severed contact with the shop's employees altogether. Lentz kept the place running for several months, paying employees out of the cash register and buying supplies at grocery stores when the suppliers stopped delivering. Quiznos at first did not pay attention to Lentz, and her requests for help were ignored. However, when the experience became the subject of a front-page story in The Seattle Times, Quiznos swiftly took over operations of the store, and the company praised Lentz for her handling of the situation. The story was later featured in an episode of PRI's This American Life, [7] Months later, the store was closed. [8] ProfitabilityRecently Entrepreneur magazine's 2007 Franchise 500 list was released and Quiznos was not on it.[9] The magazine had ranked the sub chain #2 in 2006.[10] Nutritional information newly availableAfter not releasing their nutritional information until recently, it is now available at Quiznos Sub stores as well as on the menu pages of their website (beside each menu item). Also online and in store are calorie intake charts and Allergen Information. While it is to be noted that Quiznos has not yet released full nutritional content of all of their food items. This has become a recent demand of many of the food chain's customers. References
External links
de:Quizno's es:Quiznos Sub fr:Quiznos ja:???????? Source: Wikipedia | The above article is available under the GNU FDL. | Edit this article
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