A container of Planters Dry Roasted Peanuts

Mr. Peanut

Started by Italian immigrants Amedeo Obici and Mario Peruzzi in Wilkes-Barre, Pennsylvania, in 1906, it was incorporated in 1908 as the Planter Nut & Chocolate Co. Its main products these days are processed nuts of various kinds. It is a division of Kraft Foods.

In 2006, Planters celebrated its 100th anniversary.

Advertising

According to the Planters web site, Mr. Peanut was created by first grader Antonio Gentile for a 1916 contest to design the company's brand icon. His design was perfected by a commercial artist and has changed over the years.

Advertising taglines have included:

• Planters is the word for (good) Peanuts. (Various products ? 1950s)
• Peanut butter with a crunch. (P.B. Crisps ? 1992)
• Relax. Go Nuts. (Deluxe Mixed Nuts ? 1997)
• Put Out the Good Stuff. (Various Products - 2003)
• Instinctively Good . (Various Products - 2007)

Products

Planters' wide selection of products have included or continue to include:

• Cheez Balls (discontinued)
• Cheese Curls (discontinued)
• Cocktail Peanuts
• Cooking Oil
• CornNuts (acquired in late 1990s)
• Chocolate Covered Cashews
• Coconut Balls (discontinued almost immediately after introduction)
• Dry Roasted Peanuts
• Dry Roasted Sunflower kernels
• Honey Roasted Peanuts
• Hot Peanuts
• Jumbo Block Peanut Candy (presumably discontinued)
• Mixed Nuts
• P.B. Crackers (discontinued)
• P.B. Crisps (introduced in 1992; discontinued)
• Peanut Butter (presumably discontinued, as Kraft has its own Peanut Butter)
• Peanut Butter Fudge Cookies (discontinued)
• Salted Cashews
• Salted Peanuts
• Tavern Nuts (discontinued)

External links

• Company website

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