Movieshack is an online DVD rental company in New Zealand. Based in Auckland, it was launched on June 28, 2004 and introduced commercial online DVD rentals to New Zealand. The company was founded (anecdotally, from a bedroom) by brothers James and Nick MacAvoy, who created the customised software systems and website.[1]
A January 2007 story in The Herald on Sunday estimated the New Zealand online DVD rental market at 15000 subscribers, with the implication that Movieshack was currently the smallest of the three companies.[2].
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