Master of Marketing Research (MMR or M.M.R.) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the M.M.R. focuses solely on the aspects of marketing research.
The first Master of Marketing Research was developed by the Terry College of Business in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business." http://www.terry.uga.edu/mmr/program/history.php
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M.M.R. degree
Generally, the M.M.R. combines classroom work with real-world research opportunities and special projects. M.M.R. courses stress practical application to real-world marketing research problems, rather than the theoretical application suggested in most bachelor's business degrees.
The M.M.R. gives specific instruction on research methodology, variable coding, and database construction and management. Classroom topics might include database management, focus group development, statistics in marketing, and consumer behavior.
Also known as
The M.M.R. degree may also be known as the Master of Science in Marketing Research (M.S.M.R.) or Master of Science in Marketing Analysis (M.S.M.A.). Similar in nature to the M.M.R. is a Master of Business Administration with an emphasis in marketing research. In Canada, as Master of Business-Marketing/Analysis. In Australia, as Master of Business in Marketing Research (M.B.M.R.).
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