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Lenovo Group
Lenovo Group Limited ( , ) is China's largest and the world's fourth largest personal computer manufacturer, after Hewlett-Packard and Dell of the U.S. and Acer of Taiwan.[1]. Lenovo produces desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support services, and its QDI unit offers contract manufacturing. Lenovo also offers Internet access through its FM365.com portal. Its executive headquarters are located in Beijing, China and in Morrisville, North Carolina, USA. It is incorporated in Hong Kong.[2]
ProductsLenovo makes a variety of products for world wide sale.[3] These products include:
OwnershipAs of February 29, 2008, 44.4% of Lenovo is owned by public shareholders, 41.8% by Legend Holdings Limited, 6.7% by IBM, 6.5% by Texas Pacific Group, General Atlantic LLC and Newbridge Capital LLC and 0.6 by the directors. Because the Chinese Academy of Sciences, a Chinese government agency, owns 65% of Legend Holdings, effectively the Chinese government owns about 27.17% of Lenovo and is the largest shareholder.[4] HistoryOriginsThe company was founded in 1984 by a group of eleven engineers, headed by Liu Chuanzhi, in Beijing. Originally known as Legend Group Ltd and New Technology Developer Incorporated, the listed holding company was incorporated in 1988 in Hong Kong. The company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. The company underwent restructuring and separated into two entities. They were Lenovo and Digital China Holdings Limited. Lenovo became the personal computer manufacturer and Digital China took on the wholesale and distribution of IT products and services.[5] In 2005 Lenovo purchased IBM's PC Division which transformed it into a major international personal computer manufacturer. Lenovo paid $1.27 billion to IBM which consisted of $655 million in cash and $600 million in Lenovo stock. As a result of the acquisition, Lenovo gained the rights to the product lines as well as licensed trademarks such as ThinkVision, ThinkPad, ThinkVantage, ThinkCentre, Aptiva, and NetVista. Legend-Lenovo-IBM Time Line1980s
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MarketingExecutive Director-Jan Ehrlickman- Lenovo is active in making sure competitors make accurate and verifiable marketing claiming. Recently Dell has been receiving a lot of press coverage over its claim of having the world's most secure notebooks, specifically, its Latitude D630 and Latitude D830. [8] [9] [10] According to a National Advertising Division report released in late June 2008, Dell did not have enough evidence to support its claim as maker of the "world's most secure laptops" [11] within its marketing campaign. Lenovo filed the complaint to NAD accusing Dell of making unverified claims. [12] Most of the criticism made by NAD is around data encryption, both disk encryption software and disk encryption hardware, used in Dell's commercial notebooks. Dell uses hardware-based full disk encryption and software-based full disk encryption from third party vendors such as Seagate Technology [13] "Although NAD determined that the advertiser could truthfully advertise its position as the first in the industry to combine these particular third-party components in creating secure systems for large businesses, NAD observed the distinction between the security provided to the individual computers and the security provided to a large network of computers." "Since not all of the components of the FDE Encryption Solution are equally relevant for all sizes of business, NAD recommended the advertiser make this distinction to the extent it intends to make broad security claims." "On the basis of the evidence in the record, NAD determined that advertiser demonstrated that it offered features of computer security that were both unique and meaningful to consumers." Laptops with full disk encryption are expected to have data-at-rest (DAR) protection, but still can be vulnerable to cold boot attack, a type of side channel attack, which takes advantage of data remanence [14] .[15] "However, it also determined that the broad claim 'World?s Most Secure' was not adequately supported and was appropriately discontinued."[16] Dell voluntarily discontinued the "world's most secured laptops" advertisement after the announcement of the NAD investigation. Dell's original claim [17] is: "The industry-first solution delivers improved performance versus software-based encryption and automated compliance reports so customers are confident that encryption is enabled." "'Dell is at the forefront of laptop security because it ranks as a top concern for customers in an environment where more data is produced by an increasingly mobile work force,' said Margaret Franco, director, Dell Product Group. 'The industry-first solution we?re announcing today adds to our multi-pronged approach to security that delivers an ironclad assurance of protection.'? Name
Sport sponsorshipsLenovo has been actively sponsoring world sporting events in recent years. After becoming a partner sponsor of the 2006 Torino Olympics and 2008 Beijing Olympics[18]. Lenovo also designed the Olympic torch for the 2008 Olympics. Lenovo is also sponsoring the World Anti-Doping Agency?s Athlete Outreach Program both the 2008 Beijing Olympic and Paralympic Games. Since 2007, Lenovo sponsors the Formula One team WilliamsF1 and in 2006, the National Basketball Association (NBA)[19]. In 2006 Lenovo used Brazilian soccer professional Ronaldinho to promote new products. See also
ReferencesExternal links
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