Log-density display instead of linear or binary (a form of tone mapping)
Colour by structure (i.e. by the recursive path taken) instead of monochrome or by density.
The tone mapping and colouring are designed to display as much of the detail of the fractal as possible, which generally results in a more aesthetically pleasing image.
References
↑ Mitchell Whitelaw (2004). Metacreation: Art and Artificial Life. MIT Press. pp 155.