City Brewing Company is a large brewery located in La Crosse, Wisconsin. It also goes by the trade name of City Brewery.

History

In 1999 the old G. Heileman Brewing Company's former brewery buildings in La Crosse were bought by a group of investors who founded the City Brewing Company.^[1]

In September 2006, the company agreed to purchase the Latrobe Brewery in Latrobe, Pennsylvania.^[2] The new City Brewery Latrobe entered into an agreement with Boston Beer Company in April 2007, and began producing that company's Samuel Adams beer that spring. ^[3]

In a controversial move, on July 20, 2006 City Brewery announced the sale of its beer brands to a local shareholder, and the closure of City Sales, its beverage distribution division.

National distribution is occurring in support of new brands DB Hobbs Lager and DB Hobbs Light, at 4.81% abv and 4.15% abv respectively, which some publications indicate may be relabeled versions of the LaCrosse Lager line.^[4]

City Brewery is also the name of another Wisconsin company founded by Johann Braun in 1846 which merged into the Valentin Blatz Brewing Company of Milwaukee.

Other brands brewed by City Brewing

A number of other breweries and beverage companies contract out to City Brewing Company. Among the other brands:

• Arizona Tea
• Mike's Hard Lemonade
• Potosi Light
• Kronik Energy Drink
• Smirnoff Ice
• Sam Adams

Sources

• Brewed with Style:The Story of the House of Heileman, Paul Koeller and David H. Delano, 2004, published by the University of Wisconsin-La Crosse Foundation and the City Brewing Company.

References

External links

• CityBrewery.com, official website
• Article on the brewery in Wisconsin Business Journal