Cheetos has a very noteworthy share of the market in the chip industry.
In popular culture
In the movie Toy Story 2, Al, before going to bed in his apartment, snacks on a bowl of Cheetos before falling asleep and spilling them. The Cheetos on the floor serve as an effective "mine field" for Bullseye, who noisily steps on one making a crunching noise.
In the sitcom Cheers, Norm Peterson states that to negate the problem of Cheetos cheese powder making his fingers orange, he uses "a big spoon".
In the movie Office Space, Peter, the main protagonist, continues to pursue his lifelong dream of "doing nothing". He shows up at the office just to play Tetris and eats Cheetos off his desk.
In the movie Hackers, a package of Cheetos is sitting on top of a dresser inside of Dade Murphy's bedroom.
On Seinfeld, Jerry Seinfeld refers to Cheetos during his stand-up comedy set at the start of episode 5, season 6, when he is describing the La-Z-Boy recliner. "...the half-conscious dead beat with no job, home all day, eatin' cheetos and watchin' TV recliner."
Crunchy Cheetos
On South Park, Cartman is excessively fond of a snack called Cheesy Poofs, which are very similar to Cheetos or cheese puffs.
In the computer game Fallout 2 there is a kind of food with name Cheezy Poofs. And it's the favorite meal of the very clever big rat named "Brain", the master of cult under Gecko.
In the television series The Magic School Bus, there is a parody of Cheetos called Cheesie Weesies.
The webcomic Penny Arcade employs a minor character called "Cheeto."[6]
In the Dinosaur Comics webcomic, Cheetos are referred to as "hobosnacks." In the comments easter egg, Ryan North claims, "If you've eaten Cheetos and you're not a hobo, WELL THEN, you're doing it wrong." [7]
In the webcomic Overcompensating, the character Weedmaster P overdoses on Cheetos clearly labeled "Dangerously Cheesy" and meets with Chester Cheetah in a near-death experience.[8]
Chester Cheetah makes an appearance on Family Guy during the episode "Chick Cancer," where he snorts a line of crunched up Cheetos while listening to Tom Sawyer by Rush, proclaiming that Neil Peart is the best drummer in history, and giving his famous "it ain't easy being cheesy" line.
In the webcomic8-Bit Theater, Bikke the Pirate feeds his crew on nothing but Cheetos in an attempt to ward off scurvy, citing that they are cheaper than actual oranges, yet still orange in color. This eventually leads to the downfall of his crew.
On the Adult Swimanimated series, Robot Chicken, Chester Cheetah is seen present in the episode Sausage Fest as a defendant in a sexual assault case being sued by Timer, the Cheese Guy, who is apparently the victim of Chester Cheetah, claiming that Chester Cheetah "hankered for a hunk of his ass."
"I was sitting on a bean bag chair, naked, eating Cheetos the other day... when Robert Tilton came on TV. He's a televangelist out of Dallas. He looked at me and said, "Are you lonely?" Yeah. "Have you spent half your life in bars pursuing sins of the flesh?" (slightly worried) This guy's good! "Are you sitting in a bean bag chair naked eating Cheetos?"... (in a high-pitched voice) Yes, sir?? "Do you have the urge to get up and send me a thousand dollars?" (with a sense of relief) Ha, ha close! I thought he was talking about me there for a second; apparently I'm not the only cat on the block that digs Cheetos."
Comedian Patton Oswalt refers to Cheetos in his one-hour special, No Reason To Complain:
"Hey man boobs, Cheetos! C'mon, fatty, crack a bag."
In The Host by Stephenie Meyer, many of the characters like Cheetos and the main character, Wanda considers it the best snack ever made.
See also
Cheezies, a Canadian style of cheese snack produced by Hawkins.[9]
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