Adobe Persuasion (formerly Aldus Persuasion) was a presentation program developed for the Macplatform by Aldus Corporation. After it was acquired by Adobe Systems in 1994, when the two companies merged, a Microsoft Windows version was released. Adobe discontinued production from September 1997. The main reason for canceling Persuasion was Microsoft's switch from OLE 1.0 to OLE 2.0. Microsoft ceased all support for 1.0 but 2.0 was not available for Macintosh. Since Persuasion had originally been a Macintosh-only product, Adobe had to choose whether to proceed with Windows-only or stay with OLE 1.0. These are the reasons I was told by Adobe for the cancellation of Persuasion for Mac, and thus the eventual demise of the product.
A key feature of Persuasion which distinguished it from early versions of Microsoft PowerPoint was the ability to create an outline for a presentation which was immediately reflected on the slides.
Versions history
Aldus Persuasion 1. For Mac only. Created by Peter Polash.
Aldus Persuasion 2.0
Aldus Persuasion 2.x
Adobe Persuasion 3.0 had both Mac and Windows versions, and was released in 1995. It was bundled with the Persuasion Player.
Adobe Persuasion 4.0 was released in 1996. The Mac and Windows versions shipped together, with a simultaneous end-user license for each platform. It was bundled with Adobe Acrobat Distiller 3.0, Acrobat Reader 3.0, Persuasion Player, Adobe Type Manager, and a collection of clip art, movies, sounds, and 20 fonts. It included a utility to directly convert Microsoft PowerPoint files. PowerPoint being Persuasion's primary competitor on the popular Windows platform, compatibility was an important feature.
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