ADA...A Way of Life is a 2008 Bollywoodmusical film directed by Tanvir Ahmad, with music by A.R. Rahman, described by Time Magazine in 2005 as "India's most prominent movie songwriter" and "by some computations, the best-selling recording artist in history".[1] Rahman composed the songs for ADA in 2001, after completing the score for Lagaan, but Ahmad's plans for the film were shelved.[2] Though the music was composed for the original concept, the 2008 film features a new script as well as different actors, as it stars debuting actor Ayaan Ahmed, the director's son.[3] Along with its notable composer, the soundtrack also features award-winning singer Jayachandran, contributing vocals for the first time to a Hindi language film.[4]
The soundtrack debuted in May 2008; the film is expected to premiere in July.[3]
To promote the film, Nokia and Big Music combined to launch a contest allowing contributors to remix two of the soundtrack songs, the winner of which?selected by Rahman?will have the opportunity to work with Rahman in the composer's studio.[3][5] In support of the unusual promotion, Nokia launched its Nokia XpressMusic mixer, a positioning strategy not only to promote the film but also Nokia's music phones in advance of the launch of the Nokia MusicStore.[6]
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